A freelancer must have a personal brand to appeal to potential clients. It also allows people to know what you have to offer and prove to them that you are the one to contact for their needs.
When building a personal brand, a lot of factors can be considered, such as how it could be promoted or how long it should be. If you are looking for a way to improve your chances of getting more clients and crafting a compelling personal brand statement as a freelancer, here are some tips to get you started:
Know Yourself
Before you can write your personal brand statement, you need to know yourself and what you are offering. Ask yourself what kind of service you want to provide to others, how you want to set yourself apart from your competition and who your target audience is. Once you identify these elements, you can easily create a concept for your brand statement.
Target Your Audience
Once you have a concept in mind, you now need to make sure this concept targets the right audience. For example, if you plan to offer your services to a younger audience, you can utilize visual art or video to showcase your brand statement.
Define the Narrative
A brand statement tells your story and what you believe in the people who see it. With this in mind, write your brand statement truthfully and make it sound intriguing to anyone who reads it. If you need extra help writing the narrative, ask a copywriter to help you.
Know The Best Way To Present It
Once you have a concept, identify the target audience and write the narrative; pick the right way to express your brand statement. You can turn it into a logo, image or typographic expression; it is up to you to determine the best one.
Be Concise
Your personal brand statement should be concise but straight to the point. This will tell your audience all they need to know about you and make it easier to understand the message than a lengthier brand statement. You shouldn’t need to explain too much in your brand statement.
Consistently Promote It
When you create your brand statement, make sure you are consistent in promoting it in all your used marketing tools. From your website to your invoices, ensure it is found in the right corners so people can immediately see it. Seek a graphic designer’s help to help you display your personal brand statement for all the materials you will use if you don’t know how to go about it.
Revisit It
You will grow. So will your skills and experience. So why not your personal statement? Make sure your motto grows together with you, and revisit it every year to ensure it is still relevant.
Having a personal brand doesn’t just inform people who you are. It showcases offerings that potential clients can enjoy when they hire you that they won’t find from others, making it easier for them to remember you. Because of these benefits, you must take your time to develop your personal brand statement. Use the tips above to help you create the best personal brand statement that truly reflects who you are.
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