Careers in digital marketing are rising as more companies and businesses are going mainstream through their websites and social media platforms.
If you are planning to enter this career path, there are a lot of different careers to choose from which can fit your skill set and natural abilities. Here are just some of the hottest jobs in digital marketing that will be in high demand and offer high salaries for years to come:
Content Managers
Content managers are crucial to any company and don’t just handle the content posted on the company’s site and social media. They are the ones who will help the company time the content they deliver to clients and optimize the content to work as intended on all platforms.
SEO/SEM Specialists
SEO and SEM are important elements to learn if one wishes to get traffic to their business and make sales. However, it can be complicated to work on considering the different search engine algorithms and changing trends. SEO and SEM specialists can help businesses to adjust their strategy and keep up with the trends.
Email Marketing Specialists
Email marketing specialists are tasked to create email campaigns and PR activities that will be sent out to a specific customer demographic or mailing list. These specialists must also be able to find ways to grow their client’s email databases without overwhelming them with constant emails.
Website Designer
A company or business must have a website that represents its brand well if it wants to succeed with its digital marketing campaign. A website designer is the one who can create these websites and make sure it is both functional and visually appealing. They can also ensure that there are no issues when the site boots up and when users check the features on the site.
Graphic Designer
A graphic designer can help clients create stunning graphic designs, illustrations, videos and web pages that will promote the brand and make their content interesting for all. While you will still be asked to show a bachelor’s degree when you apply for this position, you will need to be proficient with popular design tools like Adobe Illustrator, Sketch and others.
Social Media Marketing Strategist
It is undeniable that social media is now a big part of everyone’s life. Its capability to expand brand visibility and improve customer satisfaction is hard to pass up in business. As a social media marketing specialist, you can help brands get and maintain a strong following on social media, promote the brand and analyze the engagement metrics to improve how the brand promotes itself on the platform.
As everything now becomes online, digital marketing jobs will continue to grow in popularity, and it can be a fulfilling career if you find the perfect fit for you. Before you send your resume and apply for these jobs, do your research first and ensure that you have the right skill set for one of these jobs.
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