Out of all the major sources of information today, videos rank as the preferred source for many people. Videos can compress information into a short clip and present it in an interesting way. However, videos used for businesses can be costly to produce because you need to get the right camera equipment, hire actors, find the set, create the right script and even pay for the editing.
Fortunately, technology has created means to make the video-making process much simpler and cheaper. Deepfakes, in particular, has earned a lot of traction because it removes the need to hire paid actors for these videos. Its presence has caused a debate to spark as there are dangers to using deepfakes regardless of their intended use.
But why do big businesses look to work with deepfakes despite the existing arguments against them? Here are some of the reasons below:
Deepfakes for business reduce the time and effort required for video creation
For businesses, time is money, and if they take a lot of time to produce the right content for their clients to see, they may lose them to other businesses that can deliver the content that will convince people to move to their business. Videos take a lot of time to make, and you will need a huge team to make them successful, from planning the videos and creating the script to shooting the footage and editing it.
With deepfakes, it is easy to program the software to create virtual humans to serve as the actors for the video and have it play the script itself. The software can be tweaked further when adjusting the video to consider the business’ clientele, from their preferences to behaviours.
Deepfakes can always be edited, even by regular employees
Most businesses do not have a dedicated team who can create videos and graphics for the company, and they may not even have people who can do minor video edits or have the resources to do them in the first place.
But, with the use of AI technology, even those who do not have the skill set to edit videos can edit deepfake videos and update it to match the current trends. As a result, these videos are “living” and can be edited infinitely.
Deepfakes open more opportunities to deliver information
As AI technology updates, deepfake videos can help businesses find new opportunities to frame their content and where to use these videos. For instance, they can slowly use these videos for training, instructions, and greetings.
Deepfakes change the game when it comes to producing videos for business, especially now that AI technology constantly improves it. It can make business videos easy to create and edit by the team, and it will not cost a lot of money. While it is true that there are dangers to using deepfakes, businesses of any size and shape can make safeguards to assure sceptics that are still not sure about deepfakes. Technology is here to stay, and it is vital that we embrace and adapt to the change rather than dismiss it.
Is technology scary to you? Take advantage of technology to increase your work productivity and not let the unknown be the bottleneck of your career. Here are the right ways to do it: How technology change the way I work Is Technology Causing You To Lose Vital Skills? Technology: Picking The Best Products To Suit Your Needs
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